Swarm, Local BMW Dealers Unveil Neckline Jersey Patch Partnership

The Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets, today announced that the team has signed a multi-year partnership with the Southern Region Advertising Council, Inc., a group associated with Triad-area BMW dealerships Crown BMW in Greensboro and Flow BMW in Winston-Salem, under which BMW becomes a Proud Partner of the Greensboro Swarm and the team’s Neckline Jersey Patch Partner, with both home and away jerseys featuring a BMW logo.   

“We’re thrilled to welcome BMW into our Swarm and Hornets family,” said Greensboro Swarm President Steve Swetoha. “BMW is an incredible brand, and we’re excited to begin collaborating with them in a variety of ways. We look forward to growing our relationship with BMW across the Triad for many years to come.” 

In addition to exposure through the jersey patch, BMW will have one of its premier cars on display at each regular-season home game played at the Novant Health Fieldhouse at the Greensboro Coliseum Complex, as well as branding via courtside LED signage. BMW will also be the presenting partner of the "Military Salute" held during regular-season home games. Additionally, each of the two dealerships will host one Swarm event per year featuring Swarm players and the team’s mascot, Swarmy. 

“We’re proud to team up with the Greensboro Swarm, an organization that has become a source of joy and camaraderie for many families across the Triad region,” said Curtis Snyder, Regional Marketing Manager of the Southern Region. “We look forward to sharing more about the BMW brand with Swarm fans throughout the season.”